Ocean Violet’s New Look

8 October 2013
Ocean Violet

Over the last year I have been toying with the idea of revamping the Ocean Violet logo.  I’ve made Pinterest boards, doodled   Ocean and Violet all over everything like a bad grade-school crush, and too often found myself in time-sucks such as the MyFonts website seeing what shakes out.  

This wasn’t my first stab at revamping my logo.  In fact, I had admired one graphic designer’s work from afar and finally bit the bullet and asked a mutual friend to introduce us. We had a phone call, discussed my needs and she seemed to totally “get it.” After a series of unresponsive emails and text messages, this graphic designer who will remain anonymous, finally emailed me with designs that were not representative of the work I had seen her post on her website.  I felt shammed, and just knew she jammed out a few designs to appease me. Lesson learned: Do your homework.  Before hiring a graphic designer, speak to a few of their clients.  If you’re an A-type personality like me, you’ll need someone who is responsive and meets deadlines, no excuses.  This person clearly was not.  Luckily she admitted her mistakes and we parted ways.

Feeling slighty hopeless and defeated, I cruised designers on Behance and asked around for recommendations from friends.  Not really falling in love with anyone’s work while being very nervous of spending yet another month of back and forth with someone who ultimately wouldn’t deliver — I took a break from searching.

Then rather serendipitously my good friend Jeizel, arranged an apartment for us to stay at during the Saratoga horse races.  We really lucked out because A) there wasn’t a hotel room available in all of Saratoga Springs or a 10 mile radius B) little did I know I was about to enter the home of Kate Byrne of Blue & Theory.  My godsend.

I checked out Kate’s website, specifically her identity work and loved the hand drawn simplicity to each of them. I didn’t want to jump to conclusions, so I did my research and only heard glowing praise of Kate’s work. After we stayed at her apartment in Saratoga, I saw a few of her workbooks lying around the apartment along with little thank you notes she was working on, I knew I had to work with her!

Here is just a sampling of Kate’s work, be sure to check out her event invitations — they are certainly my favorite.

blue and theory bike shop cards blue and theory

Kate and I met briefly in Saratoga then chatted over the phone and email.  Kate gave me a list of questions as homework to help her understand the aesthetic I was aiming to achieve.  Questions like — What are 3 words that define the style you are looking for? Do you envision a print or script font choice? How would you describe OceanViolet?  I loved this personal approach for her to get to know me and my brand.

She came up with six total concepts, here they are:

Concept #1

Concept #1

Concept #2

Concept #2

Concept #3

Concept #3

Concept #4

Concept #4

 

Concept #5

Concept #5

 

Concept #6

Concept #6

When Kate sent over all six of the concepts, I couldn’t believe my eyes. I loved almost each and every one.  I loved the use of golden yellow in concept #6, the waves used for the submark (which will be used for social media and hangtags for my vintage shop – stay tuned for that!)

Ultimately, I really loved concept #1 and #4, with the dove gray and purple pairing. I also loved the slightly slanted gray lines that to me felt like tree or flower branches.  I asked Kate to combine the two and voila! The new Ocean Violet logo was born.  It was symmetrical, simple without being too literal.  Kate loves hand-type and illustration, in her work so the end result was a total  one-of-a-kind style and feel.

I am so pleased with the result and can’t sing enough praises for Kate! You can reach out to Kate with any of your sign inquires on Blue & Theory.  You can also watch her adventures on her blog.  Kate, thank you for everything — you’re the best!!!

Let me know what you think of the new design!

 

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